Would you eat fruit and vegetables that you considered to be ugly?
That was one of the big questions at this year’s Food Loves Tech event earlier this month when “ugly” fruits and vegetables were put on display. The purpose was to showcase how cosmetic standards in the food industry contribute to massive amounts of food wasted in the U.S. Farmers discard 20 to 40 percent of produce for aesthetic reasons alone.
“My initial reaction is to think that it’s wrong or I shouldn’t eat it,” attendee Brittany Agostino said. But after learning more about food waste at the event, she said she “definitely have changed my mind.”
Watch the video above to see more from the event and how other attendees reacted to the food.
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